Patti Martin, CDL Directory of Bibliographic Services

BTSF task Force recommendation
Goals and Strategies
Why pilot with OCLC


Call to Action: The university of California Bibliographic Services Task Force Report, December 2005
http://libraries.universityofcalifornia.edu/sopag/BSTF/Final.pdf

Overarching recommendations

Focus on what users what

• Worldwide pool of information
• Search simplicity
• Immediate satisfaction/delivery
• Quality results
• Web 2.0 tools

Focusing on What users Want
Users expect to cover a wide information universe
Enriched metadata, i.e. TOCs, cover art
Aside: Ubiquitous Librarian - hired recently at UCSB
A survey of undergraduates revealed they would not look at a review without cover art
Full text availablle

Next Generation Discovery/Delivery Strategies
1. Provide strategies geared toward end usrs
2. Define colelction in new ways
3. Embed collections and services where users are
4. Meet user needs and solve user problems, over and over again

For librarians who want more control over search, use OCLC FirstSearch for expert users; WCL focused on undergraduates
People may start with Google but return to catalogs

API: Google Book Search, Quickstart, SCOPUS

40 or more present return more than 500 results
Use author or keyword searching

1. Provide Strategies geared Toward End Users
navigae and managemlarge retreival sets
Intutitive interface, nort simple searching
Wring meaximum value from metadata
Recognize different use cases: broad overivew, in-depth scholary


2. Define Collection in New Ways
* Collections - selected materials that can be accessed in a reasonable period in time
* Distinction beteeen print and digital collections is blurring
* Significance of local ownership is changing
* Unique special collections more boradly available

MELVYL includes more that ten UC campus, with other affiliated libraries?
Does it make sense to have non-UC affiliated libraries in NG Melvyl?

BSTF committee and HOPS to bring to UL meeting about affiliated and non-UC libraries in NGM

Materials available in other libraries; changes in local collections

Special Collections on campus are becoming more widely known

3. Embed Services Where Users Are

• Service and collection packages that live in learning environments, Web sites, desktops, other applications
• Focus on adding value in the target environment
• let users re-package and re-use

4. Meet user needs, solve user problems

• Our close and easy access to faculty and students is enormous untapped asset
• find creative ways to really study user needs
  

Creative ways: Eyeball tracking, weblog analysis, clickstream analysis, sociology of user activiites

Ubiquitous Librarian recommending WCL following Twitter feeds of authors: what they are thinking, what they are doing.

• Look for points of pain, problems, unmet needs
• Know when to teach and when to listen, when to lead and when to follow
• Do it, try it, assess it, change it quickly if needed.
  

Understanding Users and Uses

Just at beginning of working in cloud computing and sharing. On the front step of the frontier.

• Consider how to aggregate for service in the virtual world
• by campus organization
• by academic status 9undergrad, faculty, grad)
• by discipline
• by use (quick answer, broad overview, in depth research)
• by individual
  
• Consider library staff as another class
  

Why OCLC?

• Provide access to global resources as well as campus and ssytemwide resoruces
• Size of database (over 140 Million records, growing at rate of over 10 Million per year - grew over 40 M in 2009)
• Integration of mass digitization output
• Integration of digital assets
• integration of journal article metadata and full text
• similar vision/goals/interests
• opportunity to partner/contribute to research agenda
• leverage investment with peer institutions

Interest in not having a customer-vendor relationship but a partner relationship
Invited to contribute ideas and listened to from both sides.